Design Studio had rebranded Airbnb back in 2014. They had rebranded the company that made it feel not just an accommodation business but, a brand that brings people together, is emotional and is a community. The simplistic logo is also genius and is universal as people all over the world can recognise it and tells people that they can ‘belong anywhere’ when they stay at Airbnb.
Through their recent advertisements, their business and stories are very story led. For example, a recent advertisement shows Olympians and athletes staying at Airbnbs as the bnbs feel like home when travelling and participating in major events. Recently, Airbnb campaigns and advertisements have really captured my eye I think they story tell excellently.

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