ITAL/C is a multidisciplinary creative studio based in California and Virginia. They currently build brands starting from the bottom and putting current brands into new directions. Their work ranges from branding, print design, packaging, art direction and everything graphics. I like how their founding principle is ‘good creative erases the distinction between an idea and execution.’ Meaning that when ideas are executed and brought to life it will work perfectly with the concept.
It is interesting how the agency can create completely different visuals from environmental graphics to fun and colourful packaging. The different projects completed shows the studio is very diverse. Which is great as you could come head to head with many different ideas and concepts from clients making the workplace more exciting and not the same mundane tasks everyday.
Getting involved in a diverse studio would be beneficial for me as a graduate designer as it will allow me to have more diversity in design and I could gain more knowledge and experiences in different roles of design such as environmental graphics and packaging design as I do not feel skilled or experiences enough in these areas and I would like to learn more. It is also important to go out of your comfort zone to grow as a designer.
OAK DESIGN 
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